Is business slow? Maybe now is the time to figure out where your website needs improvement…and do it, before the economy picks up and you get busy again.
Websites prove the age-old adage, “Out of sight, out of mind.” That’s why horrid sites stay that way—we don’t see them, we don’t do anything about them.
Bad sites don’t sell. Bad sites don’t do anything but make you look bad. Can you live with that?
Now, when business is slow, is the time to take a good, hard look at your website and figure out how to make it better…so it makes you money.
Very few websites are the best they can be, or even close to being decent. I’ve been a website copywriter for 13 years. I’ve seen some pretty bad websites.
And I’ve developed a low-cost method for assessing websites and recommending simple changes that can add up to big improvement. I call them website assessments. Not a glamorous name, yet a fitting one, because the report I give clients is straightforward and easy to act upon.
If you’d like to take advantage of this downtime to improve your website, hire me for a website assessment. I’ll review your website. Then I’ll give you a written report and roadmap for improving it as your time and budget allow. Implement all of the suggestions or only a few. Change it yourself or hire someone else to. As long as you do something.
Most of these changes will be basic because people go online to find information, not to be impressed with fancy graphics. There also basic because my experience is that of a website copywriter, not designer. I’ll also give you suggestions for ranking better in the search engines, so people find your site.
When you hire this website copywriter to review your site, here’s what I’ll do:
- I’ll interview you to figure out your target audience and their perceived problems.
- I’ll figure out why they go to your site, how they get there, and what they want to do when they get there.
- I’ll listen as you tell me what you want them to do there.
- I’ll assess your website based on all this information to see how well your website is doing its job.
- I’ll present you with a detailed report outlining recommendations for improving your site to make it a better information and sales tool.
A website assessment costs just $500 for up to seven web pages. A measly $500 for a detailed reporting that spells out what you can do to improve your website as a marketing tool. Best of all, with your assessment in hand, you can make the changes whenever you want, as your time and budget allow.
The recession will end. The economy will pick up. And customers will be back. Be ready to be busy by making your website better now while you have time.
Take it from this website copywriter: Your website has to be good, otherwise you’re missing out on opportunities…especially if you’re not even getting found on the Internet in the first place!
And when the economy does pick up again, the better your website works, the faster you’ll recover from this recession!
To see other assessment I’ve done, to ask questions, or to get started, call 206.459.8225 or email Sharon@weknowwords.com.