I'm a freelance copywriter. I get paid to say good things about clients' products and services. My copywriter services exist solely to get prospects interested in what my clients have to sell. When it comes to a product that really works, like PureAyre, my job is easy on the one hand: The stuff is awesome! And hard on the other: People don't believe it, they think it's too good to be true. Even the people I talked to at the coffee shop, you could tell they were dubious. "Why is this Seattle copywriter going on and on about this stuff?" they were wondering.
So it was interesting to get my GiveMore quote of the day:
"Don't be consistent, but be simply true." Oliver Wendell Holmes
When your product is truly as good as you say it is, your copywriter can be true to your prospect, to your product and to herself.
Is your product or service so good your copywriter can simply sell by telling the truth? If not, make it so. If so, you rock.
Please excuse me while I gush while enthusiastically endorsing a product. I can’t help myself. Homestead.com rocks, pure and simple.
I’m a freelance copywriter and, unlike some other copywriters who like to wear designer hats as well, I stick to what I know: copywriting. That makes me better at what I do because that’s all I do! But it also means I work in the worlds of marketing and website copywriting, and that makes my friends think I can design and build websites.
I can’t.
But thanks to Homestead, I did! I just built an already successful website for a friend! When you see the site, it’s obvious I’m not a designer, but hey, this Seattle copywriter built a website! And with much more ease than I would have using FrontPage or Publisher or any of the other novice website building tools out there.
The site didn’t need to be complicated, but it did need to be clean and easy to use and a site that would rank well in search engines. It is all of those things thanks to Homestead. It’s already showing up on page one of Google for a specific search term, and page two for a very generic one. Amazing! (Yes, partly that's due to my skills as an SEO copywriter, but still, I don't usually get websites to rank that quickly!)
It’s easy to move things around, insert photos, format text, change colors, link, use alt text, include meta tags, change navigation and more. It even lets you add an email signup, then manage that email list.
Not only that, it is cheap! For only $20 per month, we got the domain name, up to five email accounts, and monthly hosting. Plus use of the software to build the site. I pay that much just in hosting my We Know Words copywriting website!
Then today I got into the site stats. So easy to access, use and understand! Much easier than with my own copywriting website, much!
You can make it an ecommerce site too, for a higher monthly cost, but even that’s only about $50 a month, far cheaper than setting up an ecommerce site on your own.
If you’re looking to build a website, and don’t want to pay a designer $1500 or more to do it, take a look at Homestead.com. If you have some design skills, you’ll be able to make it look good, but if not, you can still create a functional website for hardly any cost at all.
OK, done gushing. But what fun to get the chance to gush! It’s not very often something impresses me to this degree. And it’s nice to know some companies are still out there making products and services that really work, not just that make them money.
P.S. This friend admittedly got some kickass freelance copywriter services too, so that has helped with his search engine rankings. But hiring a freelance copywriter is much cheaper than hiring a website designer, so if you have to choose, maybe put the money into the copywriter, use Homestead to build your site, and save yourself a bundle!
Note: This Seattle copywriter has been cleaning up a very cluttered We Know Words copywriting Web site. I’ve deleted a ton of files and pages and consolidated and made it much more manageable. I see now what Gerry McGovern means by being a “putter upper.” If blogs had been as easy (and if I’d understood them as well) back in 2002, I would have built a blog to market my copywriter services, not a Web site! Anyway, as I streamline the We Know Words Web site, I find stuff I don’t want to get rid of, so I’m moving it here to this copywriting blog instead. Plus I came across this little plug, and realized I might not have ever plugged my marketing tips ebook in this copywriting blog, oops! OK, enough preface…
Most small business owners can't afford professional marketing help. Nor do they know enough about marketing to do it well. That's why I compiled this ebook, "Marketing in a Minute."
Small business owners want to grow their companies. But growth requires sales, and sales require marketing, and many small business owners struggle with marketing... and time. So they don't necessarily have the skills, nor do they have the time to learn how to do the marketing.
That's where these marketing tips come in. They are short, easy to digest and easy to apply. Without investing in any expensive marketing program. "Marketing in a Minute" offers 104 such marketing tips, written for the realities of small business budget and time constraints.
So where does a marketing ebook crammed full of 104 marketing tips come from? Does one just sit down and write it? Not in this case. It took years to create this book...
In 2002, I took my copywriting prowess and started writing weekly tips and dispensing them via email to small business owners who desperately needed marketing help but couldn't afford to hire a marketing agency like We Know Words. The marketing tips were deliberately short and basic, but offered new ideas for those too focused on running a business to be a real marketer. The tips were nothing fancy, just text and just enough to fit in one's Preview screen. They covered print, Web writing, email marketing and more. I dubbed them "Sharon's Marketing Minutes" and made sure each one could be read in a minute or less. (Hence the title, "Marketing in a Minute.")
I wrote the weekly tips for almost 2 1/2 years until I ran out of time, but not out of ideas. The feedback was always so positive, and more than one subscriber confessed to archiving the marketing tips for future reference. When I announced that I was going to stop writing the marketing tips due to lack of time, many subscribers emailed to say, "Put the tips together in a book."
It took years, but most of the marketing tips are now gathered together into one extremely useful resource for small business owners and those in charge of marketing for a small business.

