Earlier this week, I attended a stellar WTIA event on Web 2.0. The panelists were entertaining and informative, and the whole dialog around monetizing Web 2.0 fascinating.

But the message that most resonated with me as a copywriter was that content still matters. I don’t mean the user generated content (UGC) that people typically think of when they think Web 2.0. I mean the content that your company and marketing team puts out into the world.

And that’s good news to me, because it means copywriters have a place in making Web 2.0 marketing work!

Done right, the content you generate as email marketing, email newsletters, and blogging can be viral, can start a dialog and engage your customers. So you still need great copywriters, relevant content, and even a strategy.

The best news is that small business marketing can involve Web 2.0 because all of these tools and mediums can be used by small businesses to engage their customers.

Yeah, rest easy, copywriters. Content is still queen. :-)