Big news for this Seattle copywriter! I have an article in today's issue of MarketingProfs.com, my favorite marketing publication:

http://www.marketingprofs.com/webnews/8/news8-5-08_0.asp?adref=mpt188

Seriously, this is my favorite email newsletter, and one I recommend all the time to fellow marketers, copywriters and marcom people. The quality of the articles is always high, whether the authors are addressing email marketing, blogs as marketing tools, SEO or small business marketing.

The article is also on one of my favorite marketing topics: The Sin of Assumption. Read it and let me know what you think!!