We Know Words

Small business owners want to grow their companies. But growth requires sales, and sales require marketing, and many small business owners struggle with marketing... and time. So they don't necessarily have the skills, nor do they have the time to learn how to do the marketing.

That's where these marketing tips come in. They are short, easy to digest and easy to apply. Without investing in any expensive marketing program. "Marketing in a Minute" offers 104 such marketing tips, written for the realities of small business budget and time constraints.

So where does a marketing ebook crammed full of 104 marketing tips come from? Does one just sit down and write it? Not in this case. It took years to create this book...

In 2002, I started writing weekly tips and dispensing them via email to small business owners who desperately needed marketing help but couldn't afford to hire a marketing agency like We Know Words. The marketing tips were deliberately short and basic, but offered new ideas for those too focused on running a business to be a real marketer. The tips were nothing fancy, just text and just enough to fit in one's Preview screen. I dubbed them "Sharon's Marketing Minutes" and made sure each one could be read in a minute or less. (Hence the title, "Marketing in a Minute.")

I wrote the weekly tips for almost 2 1/2 years until I ran out of time, but not out of ideas. The feedback was always so positive, and more than one subscriber confessed to archiving them for future reference. When I announced that I was going to stop writing the marketing tips due to lack of time, many subscribers emailed to say "Put the tips together in a book."

It took years, but most of the marketing tips are gathered together into one extremely useful resource for small business owners and those in charge of marketing for a small business.

See sample tips, learn more about the marketing ebook, and read some glowing testimonials at www.marketinginaminute.com . Or just request the ebook sight unseen by emailing info@weknowwords.com and putting “book” in the subject line.

Small business owners want to grow their companies. But growth requires sales, and sales require marketing, and many small business owners struggle with marketing... and time. So they don't necessarily have the skills, nor do they have the time to learn how to do the marketing.

That's where these marketing tips come in. They are short, easy to digest and easy to apply. Without investing in any expensive marketing program. "Marketing in a Minute" offers 104 such marketing tips, written for the realities of small business budget and time constraints.

So where does a marketing ebook crammed full of 104 marketing tips come from? Does one just sit down and write it? Not in this case. It took years to create this book...

In 2002, I started writing weekly tips and dispensing them via email to small business owners who desperately needed marketing help but couldn't afford to hire a marketing agency like We Know Words. The marketing tips were deliberately short and basic, but offered new ideas for those too focused on running a business to be a real marketer. The tips were nothing fancy, just text and just enough to fit in one's Preview screen. I dubbed them "Sharon's Marketing Minutes" and made sure each one could be read in a minute or less. (Hence the title, "Marketing in a Minute.")

I wrote the weekly tips for almost 2 1/2 years until I ran out of time, but not out of ideas. The feedback was always so positive, and more than one subscriber confessed to archiving them for future reference. When I announced that I was going to stop writing the marketing tips due to lack of time, many subscribers emailed to say "Put the tips together in a book."

It took years, but most of the marketing tips are gathered together into one extremely useful resource for small business owners and those in charge of marketing for a small business.

See sample tips, learn more about the marketing ebook, and read some glowing testimonials at www.marketinginaminute.com . Or just request the ebook sight unseen by emailing info@weknowwords.com and putting “book” in the subject line.

Sharon is a highly regarded copywriter, creative and experienced in many facets of marketing communications. She attributes both her success and expertise to a varied background and an insatiable desire to stay current with marketing trends. Sharon has a degree in Anthropology, a Master's degree in art history and several museum internships under her belt. After graduate school, she founded, published and edited her own arts and antiques magazine. A nationally published author, Sharon was later made managing editor of the Puget Sound's biggest computer magazine. She learned the ins and outs of marketing firsthand while publishing her own magazine. Marketing the magazine was a two-fold and complicated task: She had to market to subscribers and distributors to sell the magazine, and she had to market to advertisers to sell the ads. But she got hooked on marketing. She wrote her first Web site in 1997, and has been a copywriter ever since, founding We Know Words (http://www.weknowwords.com) in 2000. She’s opinionated and productive. She started out writing weekly marketing tips (http://www.marketinginaminute.com) dubbed Sharon’s Marketing Minute. She moved on to monthly email newsletters called Sharon’s Marketing Monthly. She then graduated to this blog two years ago, with the title Sharon’s Marketing Missive. Just as marketing and copywriting continue to evolve, so does Sharon’s approach to getting her insight out there into the marketing world!