I just got an email from a client annoyed because I didn't ask him for the results of my last email copywriting project (the opens and click throughs). I realized I'm so used to my copywriting work getting done far in advance of any end product that I don't think to ask, it's true.
For example, I was the ad copywriter for IG Creative on two ads they did for Washington Federal, to appear in the Puget Sound Business Journal 2010 Book of Lists. I enjoyed being the Seattle copywriter for them and was proud of my work...but two months went by before the Book of Lists was published so I completely forgot about it until yesterday.
One ad was for the back cover, one was a full page ad inside. As the copywriter, I was to work within strict guidelines that were part of a rebrand. I love challenges like that! So for example as ad copywriter for these, I had to have one, single strong compelling word (like solid in one ad and proven in the other) but then a sentence before it that the word actually belonged so. So the word becomes a graphical element, but still makes sense as a word too. (Does that mak
e sense?)
It was also a fun challenge because the ads had to be somewhat similar but still different. At first I tried too hard to make them the same, but IG Creative straightened me out and I like the "just similar enough" result.
And believe it or not, it was a challenge to do copywriting for a bank because so many banks make so many false claims and I was working against that cynicism!
These ads are also huge. It was funny as the Seattle copywriter to have all that space...but to know the words had to be few...and exactly right. It's easier to be a verbose copywriter using lots of words to convince! Harder to be a concise one. :-)
Thank you to IG Creative for hiring me as the copywriter for these ads, I'm proud of them. And thank you to my client not happy with me for being honest about it so I can do a better job of follow up on my copywriting projects, whether email or websites or ads or whitepapers or whatever... :-)
For example, I was the ad copywriter for IG Creative on two ads they did for Washington Federal, to appear in the Puget Sound Business Journal 2010 Book of Lists. I enjoyed being the Seattle copywriter for them and was proud of my work...but two months went by before the Book of Lists was published so I completely forgot about it until yesterday. One ad was for the back cover, one was a full page ad inside. As the copywriter, I was to work within strict guidelines that were part of a rebrand. I love challenges like that! So for example as ad copywriter for these, I had to have one, single strong compelling word (like solid in one ad and proven in the other) but then a sentence before it that the word actually belonged so. So the word becomes a graphical element, but still makes sense as a word too. (Does that mak
e sense?)It was also a fun challenge because the ads had to be somewhat similar but still different. At first I tried too hard to make them the same, but IG Creative straightened me out and I like the "just similar enough" result.
And believe it or not, it was a challenge to do copywriting for a bank because so many banks make so many false claims and I was working against that cynicism!
These ads are also huge. It was funny as the Seattle copywriter to have all that space...but to know the words had to be few...and exactly right. It's easier to be a verbose copywriter using lots of words to convince! Harder to be a concise one. :-)
Thank you to IG Creative for hiring me as the copywriter for these ads, I'm proud of them. And thank you to my client not happy with me for being honest about it so I can do a better job of follow up on my copywriting projects, whether email or websites or ads or whitepapers or whatever... :-)
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