Although I've been a freelance copywriter for 10 years and I've worked on all kinds of copywriting projects--websites, email, direct mail, brochures, whitepapers, and more--I've resisted doing pay-per-click (PPC) ads all this time.
Why? Probably fear. Unlike organic SEO that takes time to gain traction, PPC is immediate...so I'd know right away if my copywriting was working or not.
But change comes into the lives of all good professional copywriters, including me, and I am embarking on my first PPC ad copywriting project. (Gulp.)
In doing research for hints and help, I came across this great article of 18 tips for copywriting PPC ads.
Whether you're a freelance copywriter doing PPC ads for clients, or a small business owner tackling that copywriting job yourself, take a look at the tips, they're good.
All right then, enough procrastinating by blogging. Time for this freelance copywriter to earn her keep with some PPC ad work!
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