I've just returned from a meeting in Seattle with a copywriting prospect. And earlier today I had another meeting with a copywriting client. Both times, I was called upon to be knowledgeable about much more than copywriting. I've long viewed that as part of my job, to know about all kinds of marketing, so I know where I fit as the Seattle copywriter, and to give the best advice to the client whether we're talking websites or email or (now) social media.
But starting with the new year last Monday, I see my role changing... from being able to give advice to doing certain marketing tasks myself.
I already work as a ghost blogger, something I plan to do even more of in 2010. But I'm still figuring out my place in social networking, as a content provider.
And maybe that's where I'm not sure? I'm in marketing, but my role in marketing is as Seattle copywriter. I have to know marketing to be a good copywriter. But what do I need to know to be a good social media content provider? Maybe it's even too early to say?
I know how to be an SEO copywriter. I know how to use blogs as marketing tools. I know small business email marketing. I know how to do all these specific things that require specialized knowledge.
But what is the specialized knowledge required for copywriters in 2010? Are we now faced with copywriting 2.0? Or even 3.0 (if I missed the boat the first time around)?
As I told the copywriting client this morning, it's my job to stay ahead of the marketing curve, in order to be the best freelance copywriter I can be. But I've yet to figure out my place in the new marketing world order.
Something to think on. Any thoughts on it, from other copywriters or people who hire copywriters?
But starting with the new year last Monday, I see my role changing... from being able to give advice to doing certain marketing tasks myself.
I already work as a ghost blogger, something I plan to do even more of in 2010. But I'm still figuring out my place in social networking, as a content provider.
And maybe that's where I'm not sure? I'm in marketing, but my role in marketing is as Seattle copywriter. I have to know marketing to be a good copywriter. But what do I need to know to be a good social media content provider? Maybe it's even too early to say?
I know how to be an SEO copywriter. I know how to use blogs as marketing tools. I know small business email marketing. I know how to do all these specific things that require specialized knowledge.
But what is the specialized knowledge required for copywriters in 2010? Are we now faced with copywriting 2.0? Or even 3.0 (if I missed the boat the first time around)?
As I told the copywriting client this morning, it's my job to stay ahead of the marketing curve, in order to be the best freelance copywriter I can be. But I've yet to figure out my place in the new marketing world order.
Something to think on. Any thoughts on it, from other copywriters or people who hire copywriters?
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