Although we’re often locked away expressing our brilliance with words behind closed doors, sometimes a copywriter gets a chance to go public. This copywriter gets another chance this spring.
In March, I’ll be part of an email marketing panel presenting for the Northern California Direct Marketing Association. We're calling it Extreme Email Makeover: Marketers will submit their email marketing campaigns to have them reviewed by the panel. We’ll be covering deliverability, content, design and mobile deployment, and giving attendees the chance to learn from the email marketing mistakes of others.
It's a great panel, and I’m delighted to be part of it as the copywriter and messaging guru:
- Michelle Eichner - COO and Vice President of Client Services, Pivotal Veracity
- Morgan Witt - Director of Marketing Strategy, Juice Media Worldwide
- Cameron Kane - President, Strategic Design Group
- Michael Kelly (moderator) - Director, Sales and Business Development, ClickMail Marketing
- and me as President of We Know Words and Past President of the SDMA
Read more about it at http://www.dmanc.org/calendar.html (scroll down to the March 19 event).
And if you’re in the area and you can make the event, please do!
