I’m “just” a copywriter (not!) but part of my job is keeping up with marketing trends beuacse it’s not just what you say (the words) but when and how you say them (the delivery). So I’m happy to pass along that MarketingSherpa has a goodie for you: a special report titled “Marketing Wisdom 2009.” It’s a free pdf of lessons learned, contributed by real-life marketers like me and you.
I have only just started going through it, looking for the marketing wisdom most useful for me as a copywriter, but in my opinion, any insights to be gleaned via the experiences of other marketers and copywriters are worth downloading this document.
Even if you only read the Letter from the Editor, you’ll be a step ahead of other marketers. There Managing Editor Bill Rupp outlines three key trends identified while compiling this marketing report:
One, email is not dead. Great news for someone who specializes in copywriting for email marketing! (meaning me!)
Two, build social networks. More great news, as I’m a firm believer in blogs as marketing tools and figuring out how to market via social networks…and I’m a ghost blogger too!
Three, search engine optimization (SEO). Yet even more great news, as a Web site copywriter whose sweet spot is SEO copywriting!
Hmmmm… maybe I’m enjoying this report because it’s telling me all kinds of things I as a freelance copywriter want to hear? And that’s cheering up my dreary Seattle day a little?
Still, it’s free, it’s useful and it’s written by your colleagues. Take a look: http://www.marketingsherpa.com/article.php?ident=31039.
Oh, and if you can use more free marketing advice, ask me for my ebook of 104 marketing tips geared towards small business marketing but useful for marketing any size business.
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