Freelance Copywriter Brochure Project Means Brains as Much as Words

Sometimes the freelance copywriter has more to offer than words. Take this brochure project, for example. It was intended as a brochure that would work for marketing Washington state to businesses in China as a place to do business. It was going to be used for one event only.

Hired as the freelance copywriter, I delved into the project asking loads of questions like i normally do. It seemed to me we could create an economic development brochure that could market the state to any tech business in the world or the rest of the country, and therefore get a lot more use out of that one brochure...and the cost of hiring the freelance copywriter and designer.

That's the approach we took! Then I got to figure out the layout of the material and what to include. It worked great to break the information into three reasons for choosing Washington: people (the smart tech people who already live here, plus those who want to), place (the appeal of this state to employees), and potential (Washington state as a tech-friendly home to famous companies like Amazon.

It's always fun and satisfying when I can provide more than words!

Design by www.stardesignstudio.com.