This professional copywriter had an ah ha moment that's embarrassing

I'm a professional copywriter. That means it's my job to know words and how to use them, for websites, email, SEO, print, ghost blogging, press releases, etc.

But I've also made it part of my job as a professional copywriter to know about the tools and means used for serving up the copywriting that is my craft. That means learning about online press rooms, for example, or keeping up with changes in search engine optimization (SEO) copywriting. And much, much more! (You'd be shocked how much I know that has nothing to do with being a professional copywriter!)

My embarrassing ah ha moment happened when I realized blogs would make perfect press rooms. I happen to know a little something about online press rooms (again, not related to being a copywriter, but related to knowing how to present my work). We did a presentation andarticle on online press rooms few years ago.

But that was before I really understood blogs as online marketing tools.

Using a blog for your pressroom is brilliant because it's easy to upload your content, the search engines will find and index those press releases faster (because they prefer blog content over static website content), it's easily searched, you can add static pages with your contact information and company bio...I honestly can't think of a reason NOT to use a blog for your online press room!

If you've been thinking, yeah, we really need an online press room, but you haven't wanted to put the time and money into it, try a blog. I bet you can be up and running with your press room in less than half an hour. For tips on what to include, definitely read our article at http://www.weknowblogs.com/blog/sharons-marketing-missive/0/0/you-dont-have-to-be-an-online-copywriter-to-market-your-business-online-use-press-releases.