Sharon's Marketing Missive

As a relevant follow up to my Agri Beef blog, see Tableau Software’s whitepaper on using data to tell stories.

The whitepaper is pitching their software, but it offers best practices for story telling, which I’m paraphrasing here, as I encourage you once again to have your copywriter use story telling…

One, use a story structure. As the whitepaper asks, who are the characters? What is the plot/marketing challenge? What is the happy ending?

Two, be authentic. Your story and copywriting must be real or people will know!

Three, be visual. They’re talking about representing your data, I’m talking about copywriting and words. But I’d say the same thing as a copywriter: paint a picture with words, use numbers, be specific.

Four, make it easy. Keep it simple by simply telling your story, something any copywriter worth her salt should excel at.

Five, ask for feedback. This is one reason for using blogs as marketing tools: You can tell stories in your blog, and encourage people to respond, maybe with their own stories…and that could lead to even more compelling copywriting, provided by your customers!

But most of all, remember that story telling can also be a real fun way to go about your marketing and copywriting!