This Seattle copywriter’s life suddenly seems filled with clients turned copywriter. Not that we don’t regularly have clients rewriting our copy, typically high tech ones. (If you’re a copywriter with high tech clients, you know what I mean.) I’m used to having to go back and explain to the techie marketers why we do marketing writing the way we do.

But wow, we have lots of people turning into copywriters all of a sudden, both marketing folks and non marketing folks.

Problem is, we know what we’re doing. We know about writing for the Web, what type and how much information goes on the home page. We know how to speak to the customer, not at them. We know what makes a good headline, and what goes in a brochure vs. on a landing page. We don’t make this stuff up. At We Know Words, our copywriters are constantly reading email newsletters, case studies and more to keep up with the changing world of online marketing and new marketing techniques.

In my humble opinion, hiring a freelance copywriter and then rewriting her copy is akin to redoing your taxes when your accountant is done with them, or redoing the paperwork when your lawyer is done with your incorporation forms (or divorce paperwork!).

So if you know you need a copywriter—and obviously you do or you wouldn’t have hired one--how do you work with her? Listen! Let her do her job. She really is the expert, just like your accountant and your lawyer. It’s her job to make you stand out, not blend in, to get prospects to sit up and take notice of you.

If you want killer copy that’s going to help you market your business, find a great copywriter, answer all her questions about your goals, customers, products, etc. Then stand back and trust her. You know your business, she knows hers.

Now, how can I sneakily make sure this blog post gets in front of the clients who are working under the delusion that they can do my job…?