In February, Marina and I will give a presentation on using online press releases to promote your business on the Internet.

For too many marketers, especially small businesses struggling with Internet marketing, online press releases are a missed opportunity. That’s because too often the term “press release” makes marketers think of a boring piece of paper mailed to journalists who don’t really care.

Our goal with this talk is to get people familiar with the new world of online press releases and how to use them to market your business on the Internet, both by building credibility with an online press room, and using press releases for SEO (search engine optimization).

Of course not everyone can come to Kent, WA, to hear the talk. So check out the article Marina wrote for those who can’t make it. Titled “Market your business on the Internet with online press releases and a press room,” the article offers nine tips for building and benefiting from an online press room.

If you are one of the few marketing souls or small business owners who can make it to Kent on February 21, see details about our presentation “Using Press Releases to Promote Your Business on the Internet.”