Keep this in mind when copywriting your Web site, or overseeing your Website copywriter. People are narcissists. It’s not anything bad I’m saying about consumers, it’s true of all of us (although admittedly some more than others!). But we all are the center of our own universes, as my friend Lisa once said. As marketers and copywriters, we gotta get our heads out of our %$#@s and put the customer first, not ourselves.
This is particular true online where marketing tends to be self serve. Whether you’re revamping, evaluating or starting from scratch, make sure you’re building and copywriting your Web site to:
- Meet your customer’s needs first, yours second
- Have your copywriter use words that will resonate with your customers
- Use keywords your customers actually use, not the ones you assume they’ll use
- Delight your customers by being appropriate, relevant and easy…this includes navigation, the words used for buttons and links, the ease of your forms, and more
Still not a customer-centric Web site after all that? Your Web site is your online sales person, or should be. Maybe you could watch your sales people in action to see how they put the customer first. Then apply those principles to your Web site?
One of my favorite services I offer as a copywriter is Web site assessments. That means I review an existing Web site to assess how well it’s meeting the business’ goals and the customer’s goals. In all the years I’ve been doing these Web site assessments, I’ve yet to review a Web site that didn’t have room for improvement to serve the customer better.
Want this freelance Website copywriter and marketing maven to take a look at your Web site? Just say the word: sharon@weknowwords.com.
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