Yesterday in a meeting someone commented that a site visitor “dates” a Web site. Brilliant! Wish I’d thought of it! That notion takes all my ideas about marketing is like dating and condenses it down to just a Web site.
It’s the same principles: There’s being in the right place at the right time to meet someone (the SEO that gets you found in the search engines). Then the first impression (your home page). Next step after meeting someone and making a good first impression is to start engaging them (getting them to click deeper into your site). You might buy them a drink (offer valuable information or a discount on your Web site). And you keep talking (more clicking through on your site). If things are going well and you want to stay in touch, you exchange phone numbers (the email signup). If things are going really well and you’re sure you want to see each other again, you set up a date (the sale).
Next time you’re working on your Web site, thinking about it as dating and see if that gives you a new perspective and insight into how to make your Web site more successful!
Also keep in mind things not to be when meeting or dating someone: boring, self-centered, narcissistic, pushy, etc. Those all apply to your Web site too!
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