A holiday marketing blog, and a soap is dumb update

My friend Susan has a spirited son named Daniel. Daniel’s letter to Santa should set the tone for our marketing communications for 2008:

"Dear Santa, I have not been a super good boy but I was reasonable."

Unlike all the grownup companies claiming best product, customer service and quality, or that they’re cheaper, better, faster, etc., 10-year-old Daniel is winning points by being real, and therefore believable.

What can you do in 2008 to make your marketing communications more believable? How about being more specific? More personable? Less corporate? Less generic? Can you use real numbers or stats? Can you use case studies that tell the whole story, not just the part of the story you want told?

Think on it…

And thanks to blog readers Dana and John B for letting me know where to hear a second soap is dumb commercial! I still haven’t heard the soap poo one, but like this one too. Listen at http://www.titaniumquicksilver.blogspot.com/2007/11/soap-is-dumb.html.

Happy Holidays!