I love my copywriting job. It puts me in contact with all kinds of interesting people, clients, companies, products, services and experiences. It has meant a free stay at a bed and breakfast in Paso Robles and a cupboard full of gourmet spices and a trip to Denver to motivate a marketing team. It means a range of projects like helping with small business marketing, succeeding as a Web site copywriter, and teaching people to use blogs as marketing tools.
And now I have the honor of getting a sneak peek at a Super Bowl commercial, how cool is that? And since it's a PEMCO commercial, showing their newest Northwest Profile. You have to know the Northwest to really enjoy this commercial, especially about the blackberries (which are currently taking over my own yard at frightening speed, I confess!). But it's cute, cute, cute and very well written.
Profile #80 is Goat Renter Guy. Imagine it, a guy unloading a truck full of goats into an overgrown lot in the middle of downtown Seattle. It's everything I love about great marketing: creative, memorable, strongly branded, consistent...
As a copywriter, I don't do commercial or radio work. My copywriting buddy Mavis does any script work needed by We Know Words copywriting clients. But, man, it looks fun! And I love the Super Bowl commercials. I don't usually watch the Super Bowl, except for the year the Seattle Seahawks were in it, but I do watch them the next day on the Internet. Because I enjoy great marketing, great copywriting and companies who do a great job of being different.
Watch for the commercial on Sunday! I have to run, gotta look into how much that goat renting stuff might cost...
And now I have the honor of getting a sneak peek at a Super Bowl commercial, how cool is that? And since it's a PEMCO commercial, showing their newest Northwest Profile. You have to know the Northwest to really enjoy this commercial, especially about the blackberries (which are currently taking over my own yard at frightening speed, I confess!). But it's cute, cute, cute and very well written.
Profile #80 is Goat Renter Guy. Imagine it, a guy unloading a truck full of goats into an overgrown lot in the middle of downtown Seattle. It's everything I love about great marketing: creative, memorable, strongly branded, consistent...
As a copywriter, I don't do commercial or radio work. My copywriting buddy Mavis does any script work needed by We Know Words copywriting clients. But, man, it looks fun! And I love the Super Bowl commercials. I don't usually watch the Super Bowl, except for the year the Seattle Seahawks were in it, but I do watch them the next day on the Internet. Because I enjoy great marketing, great copywriting and companies who do a great job of being different.
Watch for the commercial on Sunday! I have to run, gotta look into how much that goat renting stuff might cost...
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