I don't know why we don't see more articles on copywriting. Words rule. Content is queen. I couldn't blog without words. You couldn't market without words.
So I get excited when I see an article, especially a really good article, on copywriting. And no, I'm not talking about the copywriting article I had published in MarketingProfs.com last week.
MarketingSherpa has a great article on email copywriting. The title is a little misleading, referring to YouTube as it does, but the content is right on the money...and pardon the pun, because it's about email copywriting for nonprofits.
It's 12 copywriting tips worth reading...and implementing. Nothing new to me as a copywriter, but I like being able to pass this along as a reminder to other marketing folks. My favorite takeaways are about being emotional, spending hours on the subject line, and being provocative. Those are all tough aspects for me to convince coypwriting clients on. The article talks about how long it takes to write a short email, for example. Which clients don't understand. But it really is harder to write short copy than long copy! I've said many times great copywriting comes from great editing. And this is especially true in email marketing, where your word length truly has to be just long enough, just short enough.
Twelve tips is about nine more than I can realistically expect anyone to remember, so how about we focus on the three I liked the best. Next time your copywriter gets an assignment from you, let her be emotional and provocative, and let her spend as much time as it takes to write shorter, more effective email marketing copy.
So I get excited when I see an article, especially a really good article, on copywriting. And no, I'm not talking about the copywriting article I had published in MarketingProfs.com last week.
MarketingSherpa has a great article on email copywriting. The title is a little misleading, referring to YouTube as it does, but the content is right on the money...and pardon the pun, because it's about email copywriting for nonprofits.
It's 12 copywriting tips worth reading...and implementing. Nothing new to me as a copywriter, but I like being able to pass this along as a reminder to other marketing folks. My favorite takeaways are about being emotional, spending hours on the subject line, and being provocative. Those are all tough aspects for me to convince coypwriting clients on. The article talks about how long it takes to write a short email, for example. Which clients don't understand. But it really is harder to write short copy than long copy! I've said many times great copywriting comes from great editing. And this is especially true in email marketing, where your word length truly has to be just long enough, just short enough.
Twelve tips is about nine more than I can realistically expect anyone to remember, so how about we focus on the three I liked the best. Next time your copywriter gets an assignment from you, let her be emotional and provocative, and let her spend as much time as it takes to write shorter, more effective email marketing copy.
Powered by Compendium
Comments for Copywriting and email copywriting tips worth knowing