Reading a SilverPop whitepaper on social media, I as the professional copywriter was drawn to section 4, called Create Content That Connects. It starts off:
"The foundation of effective marketing remains the same: content is king. For example, a company with 50,000 social media followers disseminating highly relevant, engaging content that users feel motivated to share can be more effective than a competitor with content that is not deemed valuable and is rarely shared by its fan base of 100,000." (Emphasis mine.)
Again, I see my role switching from Copy Writer to Copy Coach. In the social media marketing age, yes, customers will create content, as they use wikis, comment on blogs, post on your wall...or blog or tweet about you! But, you will set the stage for that content. Or you'd better, anyway, by getting a professional content copywriter in there to set it for you. If you don't set the stage, you won't have any say over the direction it goes.
I believe this so strongly, I'm now officially acting as a sometimes Copy Coach, helping small businesses and big companies figure out how to harness social media through great content...after figuring out if it even makes sense to do so.
Want a Copy Coach to guide your business onto the right path for social media marketing? Email me at sharon@weknowwords.com.
"The foundation of effective marketing remains the same: content is king. For example, a company with 50,000 social media followers disseminating highly relevant, engaging content that users feel motivated to share can be more effective than a competitor with content that is not deemed valuable and is rarely shared by its fan base of 100,000." (Emphasis mine.)
Again, I see my role switching from Copy Writer to Copy Coach. In the social media marketing age, yes, customers will create content, as they use wikis, comment on blogs, post on your wall...or blog or tweet about you! But, you will set the stage for that content. Or you'd better, anyway, by getting a professional content copywriter in there to set it for you. If you don't set the stage, you won't have any say over the direction it goes.
I believe this so strongly, I'm now officially acting as a sometimes Copy Coach, helping small businesses and big companies figure out how to harness social media through great content...after figuring out if it even makes sense to do so.
Want a Copy Coach to guide your business onto the right path for social media marketing? Email me at sharon@weknowwords.com.
Powered by Compendium
Comments for Even on Facebook, Content Is King, So Hire a Professional Copywriter to Set You up Right