Sharon's Marketing Missive

Yes, this professional copywriter whined yesterday about writers pretending to be copywriters, and ripping off clients as a result. This morning I received the following praise from that client, now a happy copywriting client, and I'm happy to share it, because it tells me that although good writers are out there working as bad copywriters, people can tell the difference given the chance:

"Hi Sharon. I love all the changes and additions you made. You turned this whole project around for me. I was at such a low point about it when you came into the picture, and now I am very pleased with how it is all shaping up, thanks to your very capable interventions. There is a line in L.A. Story (I am from L.A.): Steve Martin meets the new woman in his life (in real life, his wife) and stares at her and says: 'wonderful, wonderful, and yet more wonderful'. That is the line that popped into my head when I read all that you did for this website, because it was wonderful what you accomplished. I was very impressed that you could understand so quickly and intuitively what it was that I do and what it was I wanted to convey. Thank you so much."

I guess I share this too because I don't toot my horn very often (too Catholic for that?) and this praise put a huge smile on my face, knowing I did a good job, knowing I helped someone out, and knowing she knew it too.

I hope if you're reading this, you're also taking a good hard look at the copywriting you're getting, making sure you've hired the best copywriter for the job, not simply the one wielding the pen and claiming he knows how to write.