Sharon's Marketing Missive

Twice in the last couple of weeks, I have had copywriting clients comment on how much they like my style.

They're not talking about my clothes, trust me. They are talking about my approach to their content as a freelance copywriter. And I find that funny, because I don't think I have a style. As a freelance copywriter, I mean. I know I have a style as a writer, and I love to entertain my family and friends with my writing when it's personal. But I think of myself as a professional copywriter who shouldn't have a style because I should simply be adapting to the client's voice and brand.

But then I realized, I can and do adapt when necessary. But clients like these, who just complimented my style, fit with my natural writing style. They probably like me as their freelance copywriter because I write naturally in a way that meshes with their brand. I am free to write like me when I write for them.

And I think style is something we're going to want a lot more of as Content Marketing becomes the norm! As we're creating more content, more whitepapers, more web writing, more blogs as marketing tools, we're also setting ourselves up to get lost in the whirl of words that will be swirling all around our prospects as they attempt to navigate all this "stuff" we're putting out there and online.

Just like the woman who walks into the bar dressed with style will shine compared to any plain Jane counterparts, so will the content with style outshine the drab and dull.

Style, huh? Well, yay for that! This freelance copywriter is going to consider that a plus to be exploited, not a minus to be escaped!