Authenticity. You can't fake it. You can't beat it.
Reed Hastings, Co-Founder and CEO of Netflix gets huge kudos from this freelance copywriter for his blog post on the changes at his company.
Did they mess up? Yes. Did they fess up? Yes. And that makes for a lot of forgiveness among customers. That blog post has 22,000 likes.
One look at the comments indicates not everyone is happy with the splitting up of the company. But as far as how he (or his content writer?) worded the apology post I don't think anyone is complaining.
Authenticity works, whether apologizing or marketing.
Reed Hastings, Co-Founder and CEO of Netflix gets huge kudos from this freelance copywriter for his blog post on the changes at his company.
Did they mess up? Yes. Did they fess up? Yes. And that makes for a lot of forgiveness among customers. That blog post has 22,000 likes.
One look at the comments indicates not everyone is happy with the splitting up of the company. But as far as how he (or his content writer?) worded the apology post I don't think anyone is complaining.
Authenticity works, whether apologizing or marketing.
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