MarketingSherpa Report Provides Copywriter Wisdom

Part of a professional copywriter's job is keeping up with the other pieces of marketing, not just the copywriting. That means delving into information like MarketingSherpa's new Wisdom 2010 report, 34 pages of stories from the marketing trenches on everything from social media to email marketing to search to...you get the idea.

The words I write as a freelance copywriter don't stand alone. They have a context, whether in a website or an email or a brochure or a press release. And they might not even work if they're not targeted to the right audience and delivered in the right way.

So all of us freelance copywriters have an obligation to stay current, not just catchy. For me, I'm paying more attention to social media. I've been working as a blog copywriter for almost two years now, but there's more to adjusting to social media. I'm looking at how I can provide content as a copywriter that fits this new paradigm of Facebook and LinkedIn and Twitter. Or if I even do! Does socia media require a professional copywriter to be effective? I don't know yet! I know it takes a blog copywriter to create quality blog content at the right frequency. :-) But as far as the rest of it, I do not know yet.

It's also interesting to see an increase in requests for script writing. Video is definitely on the rise! And kudos to the companies that realize a good video still requires a good, professionally written, script!

Even if you're not a freelance copywriter or professional copywriter, take a look at the Wisdom 2010 report. We can get too isolated sometimes, too caught up in the marketing efforts we're embroiled in at our own companies. It's good to get a fresh perspective and start taking a new approach to marketing, including copywriting. :-)