Sharon's Marketing Missive

The landing page.

It is fast becoming the bane of this Seattle copywriter’s existence.

It’s such a simple thing in a way, the page a prospect lands on after clicking on a pay-per-click ad or after getting an email promotion.

So why am I complaining?

Well, it could be my ex is bugging the heck out of me right now so I’m in a pissy mood, but I suspect it has more to do with the ignorance around landing pages. Too many marketers go about them all wrong. I run into this all the time as the online copywriter responsible for developing landing page content: What the We Know Words team can do in copywriting is limited by so many other landing page factors over which we have no control…but over which I try and exert some influence, albeit futilely.

But I’m not going to blog on how to make your landing pages right because that’d be a looooonngggg blog, and because a great little guide from Pardot will put you on the right path. Go to Pardot’s web site and get it at http://www.pardot.com/company/white-papers/landing-page-conversions.html. It’s just a primer, but surprisingly, the basics it covers are just the very basics I find myself arguing about with copywriting clients all the time.

Even if you think you are a landing page rock star, get it and give your current landing page approach a quick checkup.

Now, to put my ex in his place…kidding!!! I’m holding back, I promise.