Sharon's Marketing Missive

Today is Diwali, the Indian Festival of Lights, so I took my daughter and two of her friends to my friend Harpreet's Indian restaurant for sweets. I've been after Harpreet to use blogs as marketing tools for a while. But she--like me--is a busy working single mom, so small business blogging isn't exactly top of mind for her. Once we left her restaurant, Punjab Sweets, and we were done gorging ourselves on the sweets, I started thinking once again how cool it would be if she were blogging. As a non-Indian patron, how great if I could have read up on Diwali before taking the kids so I could tell them more than just "it's a festival where you give each other sweets." And I was enticed to go because Harpreet said she and the employees would be dressed up in Indian finery. I wanted Emma to see that. Heck, I wanted to see it!

Imagine the picture we could have painted with words if using blogs as marketing tools for her small restaurant. I as her friend had the advantage of her telling me what the day would be like: stacks and stacks of empty boxes, tables covered with trays of all variety of sweets, women dressed in colorful garb, and the festive feeling of the day. Imagine all that in a blog, how enticing would that be? Especially with a photo or two of the sweets. How many more non-Indians would be up there buying boxes of sweets having read that description?

I still believe small business marketing can benefit from blogging. But right now I'm suffering from an Indian sweet induced sugar stupor, so I'll end this blog without any more preaching.