In response to an earlier content marketing blog post on what I call "blodder," and trying to capture what employees say in their emails as blog fodder for your online content marketing, I got the following comment:
"This is so true - if I could get my hands on the emails that one of my company's employees writes on a daily basis, I would have so much blodder to work with, I would hardly have time to plan."
I'm sure your work situation is at least somewhat similar, with your employees writing thoughtful, detailed responses to customers or prospects. They are creating content for your content marketing program without even meaning to!
But how do you capture that content? Compendium just added a very cool email to post feature, where an email can be sent directly into a blog post. That's one way. But I think you also have to change mindsets. We've thought of these one-to-one communications as just that: me writing to you. That might be a big shift in thinking to start thinking of the emails one writes throughout the course of the day as resources for online content marketing!
I'm working on that right now with a long time client of our content marketing agency. My question to them is, how do we tap into the emails your employees are writing? Or the experiences they're having? Compendium CEO Chris Baggott advises people to start a blog post with "I just got off the phone with..." and simply write about that conversation.
Content marketing doesn't have to mean generating lots and lots and lots of content (although that kind of need makes content marketing agencies like mine very happy!). Plenty of content exists or is generating each and every day at your company.
You just need to get people thinking that way so you can tap into it. We can help.
"This is so true - if I could get my hands on the emails that one of my company's employees writes on a daily basis, I would have so much blodder to work with, I would hardly have time to plan."
I'm sure your work situation is at least somewhat similar, with your employees writing thoughtful, detailed responses to customers or prospects. They are creating content for your content marketing program without even meaning to!
But how do you capture that content? Compendium just added a very cool email to post feature, where an email can be sent directly into a blog post. That's one way. But I think you also have to change mindsets. We've thought of these one-to-one communications as just that: me writing to you. That might be a big shift in thinking to start thinking of the emails one writes throughout the course of the day as resources for online content marketing!
I'm working on that right now with a long time client of our content marketing agency. My question to them is, how do we tap into the emails your employees are writing? Or the experiences they're having? Compendium CEO Chris Baggott advises people to start a blog post with "I just got off the phone with..." and simply write about that conversation.
Content marketing doesn't have to mean generating lots and lots and lots of content (although that kind of need makes content marketing agencies like mine very happy!). Plenty of content exists or is generating each and every day at your company.
You just need to get people thinking that way so you can tap into it. We can help.
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