I have a friend. Well, he's a client, really. OK, he's an employee of a client company of ours. But he has become a dear friend, and he's a super smart guy who is constantly talking circles around me any time I need to interview him for a project for this client company. And he's top of mind as I write this blog post intended to get you thinking how easy content can be to come by when you're implementing a content marketing program.
You see, this friend, Michael, he writes these amazing emails that are full--and I mean full--of content that is perfect for the blog we write for the company. In fact, he and I coined a new term because of his emails: blodder. It started out blog fodder but we condensed it to blodder.
He doesn't agonize over these emails or research them or anything else. He simply types what he knows. And he knows a lot! He writes detail rich, expert emails in response to client questions and he writes emails to prospects and I swear, if I had access to his email account, I could probably post 2 or 3 blog posts per week for their company based only on those emails.
And Michael's not unusual in this. You probably have employees creating content all throughout your company every single day but don't realize it. And that content can become blog posts or newsletter articles, or maybe it's the start of a beginner's guide or ebook.
The point is, content exists! It exists in your employees' minds, their email accounts and their phone conversations. And employees are only one resource for you to consider.
As I think on this idea of all the content you have easy access to for your online content marketing program, all kinds of ideas pop into my head. So look for more easy content sources in this content marketing blog in the coming days.
You see, this friend, Michael, he writes these amazing emails that are full--and I mean full--of content that is perfect for the blog we write for the company. In fact, he and I coined a new term because of his emails: blodder. It started out blog fodder but we condensed it to blodder.
He doesn't agonize over these emails or research them or anything else. He simply types what he knows. And he knows a lot! He writes detail rich, expert emails in response to client questions and he writes emails to prospects and I swear, if I had access to his email account, I could probably post 2 or 3 blog posts per week for their company based only on those emails.
And Michael's not unusual in this. You probably have employees creating content all throughout your company every single day but don't realize it. And that content can become blog posts or newsletter articles, or maybe it's the start of a beginner's guide or ebook.
The point is, content exists! It exists in your employees' minds, their email accounts and their phone conversations. And employees are only one resource for you to consider.
As I think on this idea of all the content you have easy access to for your online content marketing program, all kinds of ideas pop into my head. So look for more easy content sources in this content marketing blog in the coming days.
Powered by Compendium
Comments for You Don't Have to Look Too Far to Find the Content for Your Content Marketing!