Every page of your Website is a potential “home” page. That’s because any one of your Website pages could be the one that shows up in the search engine results page (SERP) when someone is searching online.
For example, type Seattle copywriter into Google and it’s not the We Know Words home page that shows up on page one of the SERPs, it’s a page within my site.
When working with your Website copywriter (or me), remember that each page must be able to stand alone. When a visitor lands at any page on your Website, they should still get a sense for where they are, what they’ll find, and what to do next.
With or without your copywriter, review each page of your Website and make sure it stands alone, and it includes at least one call to action to do something or to click to another page on your Website.
And along those lines, regarding a call to action, make sure every page is selling. As a freelance Website copywriter, I like to figure out one key action we’d like visitors to take, and to call that out on every page. See for example www.agrmarketingsolutions.com. Our primary goal is to get people to schedule a discovery call. So every single page of the Website includes that call to action in the sidebar.
Whether you’re focused on small business marketing or a huge ecommerce production, search engine optimization or blogs as marketing tools, you can easily make sure every page is a landing page, and every page is selling.
And if you want an objective eye reviewing your Website, ping this Website copywriter at sharon@weknowwords.com. I'll do a Website assessment to determine how well each of your pages is doing its job. Because in this competitive economy, you can't afford wasted space, even in cyber space. Every Web page has to do its job. And that job is to help you sell.
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